Anna Apelska

My history

I am a graduate of the conservatory, and my path was thorny and difficult. There were few people who wanted to hire a person with a higher musical education. But I always thought that I got a brilliant education. I took the best that I could: perseverance, punchy character, understanding of psychology, the practice of communication with people of different ages and income. Then there was the faculty of journalism at Moscow State University.

I started my career at Pronto-Moscow (irr.ru) as an assistant, but two months later I was promoted to a client manager.

A year later, I got the position of the head of the customer service department of the BeWell full-cycle advertising agency. I reached the peak of the development in the study and use of agency services.

Having felt the " glass ceiling", I moved to the position of client service director in the communication agency CREATORIC with more complex structural service. Among my clients there were: Sibur Russian tires, Sanofi Pharma, Bayer, Nycomed and other brands.

Then there was GameLand, where I managed not only to prove that I was a valuable part of the team, but also to convince people to open up new opportunities. Together we launched social networks, developed online special projects. They sold them. That time they were print magazines. Then followed Gazprom Media - the "7 days" electronic media directorate. It was the work with content, special projects, traffic, and of course conversions.

Another of my projects was the large Scream School (Holding of the British Higher School of Design). Within a short time I created a leading educational project in the field of training for the industries of computer graphics, animation and game development. Our task was to prepare the best personnel for working in Russian and foreign studios. They achieved a margin of 47%, launched a mentoring program with the best studios and partners, and achieved student growth from 250 to more than 1,000 people.

After that I devoted a lot of time to the development of Gazeta.ru - I started as a marketing director, then I grew up to a managing director and then I was already raised to the very heart of Commerce Rambler - to the Directorate for Commercial Operations. I've always been interested in a mix of tasks and areas. I conceived subtle settings. When you get your experience, the experience of colleagues you apply and upgrade it in different areas. This is called flexible communications.This is personal contact. I am the person who, before declaring the numbers, will test them for a number of hypotheses. And only then I subscribe to them. People and team are important to me.

Now I see myself as a partner and business manager, who can apply the acquired skills and connections. I consider a project to be important when people can invest in themselves, and the industry receive high-quality personnel. I can and want to make the industry quality and help to set up processes where my help is needed.